Crimes against beer

Anheuser-Busch Quenches Summertime Thirst with Michelob ULTRA Fruit Infused Beer Light Beers with Subtle Hint of Natural Fruit

Beer coolers? Seriously? I did a spit-take when I saw an ad for this scheisse.

The worst is that they are marketing Michelob Ultra in general to athletic, health-conscious types, and the fruity flavors to women....two groups of people who should have the sense and the personal pride to drink real beer. Though one suspects the true market is guys who hope to loosen the morals of 15-year-old girls.