Reasons my supermarket cracks me up

I don't know exactly why the P Street Whole Foods makes me laugh so hard. Maybe it's the people yelling across the aisles to their spouses, "Honey, what was that great Cab/Zin/Pinot we had the other night?" (Referring to varietals with a single syllable nickname is just about the most bourgeois thing you can do.) Maybe it's the fact that this is the first time in my life that I've gone impulse shopping and ended up with cheese. Or the fact that you can pay twice as much to buy a cool, zebra-stripey eggplant that tastes exactly like a regular eggplant. (I checked.)

But most of all I think it is because if you took a poll of people walking into the store, you would find that 90% of them know how to pronounce aioli.