New media wars of attrition
You've got the Wiki wars, as when anonymous contributors libel John Siegenthaler or degrade women on Wikipedia (the editable online encyclopedia) and the libelee strikes back. And then the original contributor strikes back. And so on.
You've got the blog comment wars, as when industry PR guys search the blogs and leave comments about nuclear power or corporate blog monitoring or whatever.
All of this takes effort, yet I've still never seen any solid numbers on the readership of blogs, Wikipedia, and similar online information sources. It stands to reason that this audience is likely to include opinion leaders or high-income consumers, but I haven't seen any research on that, either. Is it really worth it to spend precious hours editing a Wikipedia entry or writing comment spam? Just so your company/self/other interest gets more favorable search results? (Seriously, does anyone know? Show us some data on this.)
You've got the blog comment wars, as when industry PR guys search the blogs and leave comments about nuclear power or corporate blog monitoring or whatever.
All of this takes effort, yet I've still never seen any solid numbers on the readership of blogs, Wikipedia, and similar online information sources. It stands to reason that this audience is likely to include opinion leaders or high-income consumers, but I haven't seen any research on that, either. Is it really worth it to spend precious hours editing a Wikipedia entry or writing comment spam? Just so your company/self/other interest gets more favorable search results? (Seriously, does anyone know? Show us some data on this.)
posted by Waage on Wednesday, January 11, 2006
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