NPR hipster street cred gained in drops, lost in buckets

NPR tries so hard to be hip, upping its coverage of issues that are supposed to interest young people and even streaming rock shows at the 9:30 Club in realtime on its website. But somehow, it doesn't always ring true. As when host Renee Montagne mispronounced the name of the annual Bonnaroo music festival in Manchester, Tennessee in a segment of today's Morning Edition*. Montagne pronounced it "BonnAHroo" when any young music lover worth her salt knows it's BONNaroo.

It's kind of like walking into Cafe St.-Ex and ordering a CHY-may. No amount of premium denim will buy your way out of that jam.

*The mispronunciation has since been corrected on the NPR website, I notice.