Technorati on patrol
The Nuclear Energy Institute's PR stooges* are hard at work, as evidenced by this comment that just got added to this blog. The author's e-mail address indicates he is an NEI employee.
So, non-bloggers may or may not be aware that there are a variety of search engines, such as Technorati, that people use to check up on references to corporations and other business interests made specifically in blogs and other new media. PR people troll these search engines for their company's name and then post generic comments in response to blog posts to help shape public opinion.
We enviros should be doing this too, actually--get our interns checking up on what the bloggers are saying about our issues, and then posting comments that contain our message.
*For lack of a better word. Sorry, guys, I call 'em like I see 'em.
So, non-bloggers may or may not be aware that there are a variety of search engines, such as Technorati, that people use to check up on references to corporations and other business interests made specifically in blogs and other new media. PR people troll these search engines for their company's name and then post generic comments in response to blog posts to help shape public opinion.
We enviros should be doing this too, actually--get our interns checking up on what the bloggers are saying about our issues, and then posting comments that contain our message.
*For lack of a better word. Sorry, guys, I call 'em like I see 'em.
posted by Waage on Monday, April 18, 2005
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