Lakoff tapped for environmental reframing project

The Green Group has recruited the Don't Think of an Elephant author to help the movement repackage environmental issues for the challenging current political environment. (Grist)

Hmm. While I recognize the importance of reframing, it is clearly no silver bullet, and I feel that its potential to help us win is a little overemphasized. Certainly, let's answer Luntz with Lakoff, but let's also not forget: the other guys win not by being smarter than us or having broader popular support, but by being richer and having more friends at the top. Just something to think about before you cut that multi-thousand-dollar check.

See also Has Kristof ever BEEN to Washington? (3/19/03)